Friday, 17 October 2008

International Interest For Grass Glee 2008

Artificial Grass Ltd recently made its second, consecutive appearance at Glee 2008, the major international trade show for gardens and leisure. Having enjoyed impressive results from Glee 2007 including a special feature for our artificial grass in a network TV Garden Makeover, we were keen to see what our experience would be a year on. We were not disappointed!

Many visitors to our stand, aware that we actually manufacture our own grass products, were keen to talk in depth about the benefits of artificial grass and the variety of applications to which it can be put. We talked to homeowners looking to install an artificial lawn or putting green in their back garden as well as to a wide range of companies - landscaping, construction, architects, driveway specialists, garden centre buyers, shop window dressers and product design and development companies.

Interest from the UK was every bit as good as last year but with one noticeable difference - a significantly higher proportion of 'key decision makers' were in attendance. It could be a coincidence but it is most probably simply an indication that product quality is coming under closer scrutiny before a decision to invest is made. If that is the case then it is good news ... for us at least, because as manufacturers of artificial grass we can speak with in-depth knowledge and confidence about our product.

Perhaps the most significant difference compared to Glee 2007 was the increase in international visitors who came to our stand - twice as many as last year. We had interest from buyers in a wide variety of countries including Japan, Hong Kong, Switzerland, Sweden, France, Austria and Finland. It seems that the issues of global warming, the need to reduce pesticides in the environment and the desire to save on water resonate around the world and we are delighted that artificial grass has a role to play in combating these issues.

The case for artificial grass as a global product has never looked better.